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Real estate is that the largest commodity within the world, with an estimated $217 trillion valuation, yet the industry as an entire has been slow to adopt the technology. Many land companies of all sizes still hold close old, inefficient ways in which only harm their clients and therefore the industry as an entire.

I’ve often said that land agencies that don’t utilize technology are underserving their consumers such a lot that it should become an ethics violation. The old fashioned method of writing contracts back at the office, sharing via fax and moving paper from place to put can extend the method by hours or maybe days. That sort of delay creates a really real possibility of the customer losing out on their dream home. Unacceptable! Your clients deserve every possible competitive advantage otherwise you don’t deserve their business.

Old-school brokers might scoff and say that new technology is simply how to distract agents with the newest “shiny object”. Truthfully, a number of the newest innovations may end up to be a flash within the pan. But if a brokerage goes to thrive, it must offer a core set of tools and technology to try to the work inland so as to supply the simplest service.

Old-school brokers might scoff and say that new technology is just a way to distract agents with the latest “shiny object  

Centering the adoption of the latest tech round the correct growth strategies will allow your business to grow. The newest technology isn’t about just attracting new agents; it’s about offering the essential tools that enable an agent or a team to properly service many clients annually.

As Georgia’s largest land broker, Better Homes and Gardens land Metro Brokers has the very best commitment to the first-in-class service. Naturally, that has led us to become an enormous proponent of using the proper tech for the proper job. one of our many successes has been our implementation of Dotloop, an end-to-end transaction management system that permits us to streamline transactions while providing real-time visibility during a secure, mobile environment. As an early adopter, not only were we ready to stop chasing paperwork, our agents and clients love the convenience of being close to handling contracts, amendments and more, all from their mobile.

Another one among our technology successes has been our intranet, MetroNet. Powered by Konverse, our customized communication system has streamlined communication and training across our diverse organization. With quite 2400 Realtors within the field, performing from their car, in one among our 26 regional offices, at showings, basically anywhere but behind a desk, we would have liked a strong, flexible intranet to facilitate communications. Features like threaded conversations and personal messaging allow BHGRE Metro Brokers agents and staff to figure cross-departmentally, individually. On-boarding and continuing education are often handled with ease, because of MetroNet’s training rooms and live event management. Run into a problem? The universal smart search makes it easy to get if there’s already a shared solution. If not, just send a fast note for Tech and Broker Support. Even better, it's available to our agents 24/7 through the mobile app.

Real estate is, at its core, about relationships, but technology is an important tool that has got to be considered as important as a yard sign and an MLS listing if a true estate company is to survive in today’s market. to try to otherwise is to fail your clients and your agents.