Real estate is the largest commodity in the world, with an estimated $217 trillion valuation, yet the industry as a whole, has been slow to adopt technology. Many real estate companies of all sizes still cling to old, inefficient ways that only harm their clients and the industry as a whole.
I’ve often said that real estate agencies that don’t utilize technology are underserving their consumers so much that it should become an ethics violation. The old school method of writing contracts back at the office, sharing via fax and moving paper from place to place can extend the process by hours or even days. Those kind of delays create very real possibility of the buyer losing out on their dream home. Unacceptable. Your clients deserve every possible competitive advantage or you don’t deserve their business.
Old-school brokers might scoff and say that new technology is just a way to distract agents with the latest “shiny object”. Truthfully, some of the latest innovations may turn out to be a flash in the pan. But if a brokerage is going to thrive, it must offer a core set of tools and technology to do the heavy lifting in real estate in order to provide the best service.