Ashburn, VA - Highland Title & Escrow, a settlement company servicing the Washington, D.C. market with offices in Virginia, Washington and Maryland, unveiled a rebranding campaign this week. The company’s sleek new logo and modern color scheme is designed to reinforce their deep commitment to providing safe, secure and flexible settlements to their clients.
“Our rebranding campaign goes far deeper than appearance,” says Mike McFarlane, Highland’s Founder and President. “It is the embodiment of everything we do as a company. In recent years we have made great strides in terms of modernizing the way we service our clients, but as we grew it became evident that our branding didn’t do our bold approach justice.”
The company’s tech-forward approach to settlements, which is outlined in their all-new website www.highlandtitle.com, is reflected in their new branding. “Our desire to keep our clients safe and secure leads us to invest in technologies such as Zoccam, which facilitates remote deposits, and Notarize, which enables clients to sign settle¬ment documents remotely,” says Quintus Williams, Highland Title’s General Manager. “This forward-thinking mentality has given us an enormous competitive advantage in terms of keeping our clients safe during COVID-19 and has also inspired our need for a new look.”