8 FEB - APRIL 2024PropTechOutlookWe're at a pivotal moment in the construction industry. A moment where existing methodologies, systems and hierarchies are colliding with disruptive technologies and increasing automation. The ideas and innovation from digitally native generations, unencumbered by historical practices and philosophies, are challenging the normative narrative that says: `we've always done it that way ­ so why change?' This is incredibly exciting for organisations that embrace and thrive on dynamic change and innovation, providing the opportunity to elevate our industry as an aspirational career choice for the brightest and best from the global talent pool. If we look at one of the emerging concepts that is gaining greater traction in our industry ­ Digital Twin - a concept that creates a digital clone of the physical infrastructure­there is an opportunity to help transform the perception gap that has dogged the sector. We can help create a virtuous circle for talent, as the construction industry gains credibility as a technology-enabled career pathway. This is great for our sector, but what about our clients, end-users and wider society? If we look at Digital Twin, we're only scratching the surface of what might be possible. This goes far beyond Building Information Modelling (BIM) and the rendered flythrough. We are now familiar with and moves into the territory ofa new mindset from both contractor and client.We're getting much better at implementing technology at the pre-construction and delivery stages of a project, but post-occupancy is often where all that rich data gets junked, because there is a collective failure in identifying the huge opportunity that exists. This is where Digital Twin provides a snapshot of the near future. If we change our mindset and adopt a technology-enabled approach from the outset, we can create so much more value. How many projects consider the digital ecosystem and connectivity of the built asset at the primary stages ­ developing a robust digital platform that works effectively with every component in the building? Think of our ubiquitous smartphones ­ you wouldn't design an App that doesn't work for an iPhone? Yet routinely we install components that need `work arounds' to sit within a complex Building Management System (BMS). Why not, instead, simplify the building's operating system and use components that work By Paul Cossell, CEO, ISGharmoniously together, and importantly provide operational data 24/7 that is easily interpreted and acted upon ­ more on this later. Now BIM is our master dataset, our asset register and one source of the truth. So, let's supercharge the information we add in at the earliest stages of the project ­ and while we're at it ­ let's design a way where we only enter this data once, through a dynamic linked form that is as infinitely updatable as the components in the building that are changed or replaced. Importantly, let's educate our client and end-users to the importance of ShiftingPerceptions to Transform PropTechPaul CossellINSIGHTSCXO
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