19 AUGUST 2020PropTechOutlookorganization, the latter offers a cutting edge Real Estate Platform (REP) that enables real estate companies to grow and manage their business globally. Together, these companies provide technology that supports many of the world's largest and most successful franchises, such as RE/MAX, ERA, Coldwell Banker, and Keller Williams. Their cloud-based, multilingual, multicurrency, and mobile-friendly lead-to-close solutions are the foundation that ties these franchises together with their regions, brokers, and agents.Carlos Matias, the owner and CEO of PropTech Solutions, is a major authority on international real estate technology. Having provided these services for over 20 years, Carlos is successfully growing his business to where he now serves many of the largest international franchises in over 60 countries worldwide. Carlos explains, "We have seen many technology companies come and go that have tried to establish themselves internationally in the real estate vertical. It isn't easy, and what many don't realize is that it takes more than just technical skills. It truly requires a full immersion into each country and culture, and that takes time and commitment to understanding each local market. We have an excellent track record of helping customers expand internationally. Our clients chose us because we have the proven skills and technology to further customize solutions to their local market and individual brand. It truly is a partnership." Holistic Technology and Service DeliverySo how does PropTech Solutions attract and retain the behemoth names in the real estate franchise space today? Simply put, there is a high demand for proven systems and tools to streamline the sales activities of fragmented and siloed real estate markets; however, the available technology varies greatly from country to country. With active real estate platforms in 40 languages and over 60 countries, PropTech Solutions is the clear leader in international real estate technology, without a close second. Franchises don't expand solely on the basis of the technology tools they provide, but there are numerous examples of franchises whose expansion has been negatively impacted by poor software solutions. Choosing a proven technology partner is critical for franchises.RE/MAX, for instance, chose GryphTech to host their global website. For over ten years now, GryphTech has been enabling RE/MAX to manage close to one million active listings and leads from millions of visitors from over 110 countries. GryphTech also supports RE/MAX Europe with end to end software solutions for the franchise as well as many of their regions and brokers.As noted earlier, MLS does not exist in most international markets, and as a result, many real estate listing portals have sprung up similar to Zillow to provide consumers an aggregated listings database. The problem is, this simply creates more expense for real estate companies that are forced to pay to put their clients' listings on the portal, and this, in fact, doesn't change anything for the consumer. Consumers still need to contact each individual office to see listings. Carlos points out that "Having a common technology platform--being used by many international brands--provides an easy evolution to collaboration in the future. While portals may currently dominate a local market, we have the ability to create true in-country and international collaboration that will be highly attractive to consumers."Carlos Matias, Founder & Managing Director
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