Dec - Jan 8 PropTechOutlookFOSTERING IN A NEW ERA IN PROPTECH WITH DIGITIZATIONCarolina Wachtmeister, the current Head of Digital Transformation and Service Development at Newsec, is an analytical and driven business development professional. Carolina has longstanding experience in real estate, proptech, financial services, fintech, insurance, and healthcare. Prior to joining Newsec, she was a Partner in Stronghold Invest, an active investment company with a long-term view and an entrepreneurial culture. During her past tenure, Carolina invested tremendous effort in analyzing the property market and the technological innovations within the space. She also focused greatly on driving her then organization to invest in promising proptech startups. It was Carolina's passion for innovation, digitization, and sustainability that made her an excellent fit for Newsec, and with this vigour, she is constantly supporting Newsec with the improvement of its core portfolio of companies to become more innovative by leveraging the latest technologies to future-proof its operations. In conversation with Proptech Outlook Europe magazine, Carolina shares her insights into the ever-evolving space of real estate and property investments, with digitization as the cornerstone of property management. "The proptech industry is improving over the years and is gradually maturing and understanding the benefits of digitization. It will be important going forward that companies realize where to draw the line when it comes to what is to be done and where to build partnerships to establish core competencies in integrating solutions and technologies," mentions Carolina.What are some of the roadblocks and the emerging trends in the Proptech space today?Previously, the Proptech space had struggles with market access. Despite several promising startups and trustworthy solutions, it has always been an obstacle to access the right solutions to bring about the much-needed transformation and growth. Our industry has historically underinvested in IT and digitization, which has led to the industry being laggard in terms of investing in IT and digitization directly. Furthermore, the immaturity within the real estate and property management sector always By Rachael Jay, Associate Vice President, Landmark Properties, Inc.OPINIONIN MYRachael Jay
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