JULY - 20218 PropTechOutlookOPINIONIN MYThe recent advancements in location technology have enlightened the general public on geographic information. People are comfortable using maps every day on their mobile devices and in front of them at their desk.Data driven decisions are becoming imperative in commercial real estate. It is import for GIS professionals to put spatial technology in the hands of decision makers. For this reason, we continue to push web applications at Newmark as they provide a wealth ofinformation.We have professionals using map applications built from ESRI's Web App Builder and drawing their own insights. As the real estate industry changes, so dothe types of geographic data we use. ESRI has kept up with these changes well through their products. For example, it is important to have different sharing options like web publishing at your disposal. The GIS Group at Newmark has built a series of analyses around four major extensions in ESRI: Business Analyst, Network Analyst, Spatial Analyst, and 3D Analyst. Each one of these extensions plays a conceptual role in what we are achieving in that area. Our GIS department is doing 3D visualization, complex network routing, data analytics, and web development. ESRI's advancements in those areas have dictated our road map. From a visualization basis, Newmark is using a combination of ArcGIS Pro, Desktop, and Illustrator for most visual products.Maps continue to dominate our production line, and most efforts outside of map creation goes into improving them.There is now better access to certain mediums like the web and graphic design programs that best communicate different types of spatial information.A few key web publishing advancements from ESRI have been game changers. Vector tile publishing has enabled us to get national suitability layers out quickly in front of brokers and clients.Publishing custom symbology through ArcGIS Pro to ArcGIS Online has also been a valuable resource. Finally,the AIXfile Illustrator export makes ArcGIS Pro an everyday program for GIS departments across all industries that generate a lot of polished static maps. ArcGIS Maps for Adobe Creative Cloud extension has enabled graphics and marketing professionals to access spatial data in Adobe. Newmark is publishing web layers that can be directly accessed by multiple individuals to create static content. Adobe's rich creative environment is at the heart of our design department. The extension has enabled collaboration with the GIS group through a common technical language.The ESRI Business Analyst database is built into the core of our GIS Group's strategy. During site selection and location analysis, Business Analyst data is directly contributing to location decisions. There is also valuable data continuously coming out from other private and public sources, which we consume through ESRI products. By James Carpenter, Associate Director, GIS, NEWMARK KNIGHT FRANKESRI Technology at NewmarkJames Carpenter
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