9 NOVEMBER - 2021PropTechOutlookfor resale. In this same vein, we've reduced the time it takes to assess homes were purchased by more than half using proprietary software we developed in-house. This software, combined with deep analytics, speeds up our decision-making and increases the accuracy of our assessments, in turn reducing costs and allowing us to centralize more operations.3. Location"Location, location, location" that all-important home buying trope also can't be fully evaluated virtually. We've seen considerable changes in preferences about home location over the past year, as remote work has altered our thoughts about commuting and proximity to a workplace. What is challenging to evaluate virtually is the local community and those personal factors that vary for every individual looking to buy a home. One family may be concerned about their ability to see family for joint meals, celebrations, or childcare help, while another may be interested in the friendliness of their neighbors. Street noise, available sunlight, and an infinite number of other factors that impact a person's satisfaction and happiness in their home can be challenging to assess without experiencing them in person. As we look to the future and the continued transformation of the real estate industry, there's so much potential to continue using technology to improve people's lives. Digital tools can help people at their most important moments from selling their first home to move into their forever home. But ultimately there are always going to be aspects that can't be automated and that will benefit from human guidance, interactions, and emotion. Megan Meyer Toolson is Chief Customer Officer at Opendoor. She is responsible for go-to-market efforts including marketing, sales and support, in-market operations, and market expansion. Since 2015, Megan has served in multiple operational and leadership roles at Opendoor. Most recently, she was the Head of Operations, overseeing the day-to-day centralized and local activities required to efficiently buy and sell thousands of homes per month. She previously held positions at McKinsey & Company, Bain Capital, Hulu, and Vessel. She is an alumna of Stanford Graduate School of Business and the University of Texas at Austin. As we look to the future and the continued transformation of the real estate industry, there's so much potential to continue using technology to improve people's lives
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