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Bar Mor, Co-FounderTo fill this technological gap and empower real estate investment managers, Agora, a FinTech company, offers the right digital tools to not only deliver reports in just a click but also build quality client relationships. Offering flexible and customizable reporting functions and full integration with existing financial records and back-office systems, Agora allows its clients to communicate with investors thoroughly. “Most solutions are not user-friendly or inconvenient to operate; we built a much more modern and intuitive interface that both managers and investors can use with ease and really admire,” says Bar Mor, Co-founder and CEO at Agora. As many companies are still skeptical about taking the plunge into a digitized operational workflow, Agora has built an advanced data transfer tool that can read through multiple types of documents such as spreadsheets and PDFs and categorize them based on their content.
Users can easily transition their data sets into Agora’s investment management system and allow the AI and Machine Learning algorithms to handle the rest.
Analysts no longer need to spend hours going through every individual document to answer all property and investment-related queries such as current and future performance and profit projections. “Our software allows an investment manager or even a CEO or realestate investment management company to just click on an investor link in the dashboard and immediately view, print, or email all the details to an investor,” comments Mor. Investors can see the exact amount of money they have received as well as future profit projections based on commitments that were decided prior. With added capabilities to deliver the information to investors or other stakeholders rapidly, Agora helps its clients create a wholesome relationship with investors.
Agora’s functionality also allows real estate investment management firms to further simplify investor reporting by providing a robust CRM that helps the firms keep track of all investor accounts, and automate fundraising and profit payout. In the current scenario, as COVID-19 continues to cause unforeseen changes in every enterprise sector, demands for transparency and digital presence amongst the general consumer market are rising. Agora’s software allows its users to communicate with their investors through an exclusive portal while also eliminating the tedious process of manually double checking the documents, countersigning and multitude of back and forth emails.
Growing progressively over the years, Agora has strengthened its own team of experts and generates tremendous profits not just for itself but also for its clients. The company sets the standards of operation at a very high level and will continue to enhance the functionality and usability of its investment management offerings.
Company
Agora
Management
Bar Mor, Co-Founder
Description
Agora designs, develops and delivers an all-out investment management system that enables clients to deliver flexible and customized reports to investors. The company offers the right digital tools to not only deliver reports in just a click but also build quality client relationships. Users can easily transition their data sets into Agora’s investment management system and allow the AI and Machine Learning algorithms to handle the rest. The real-estate technology solution provider also conducts pilots with companies for free to further highlight the prowess of their investment management software
But unlike his parents, Mor also had a passion for technology. His interest in tech was reinforced when he became a commander in Unit 8200, the elite cyber intelligence division of the Israeli Defense Forces known for minting tech entrepreneurs.
After leaving the army, he decided to combine his two passions: Mor noticed that many real estate investors do not have a dedicated system for keeping track of various back-office processes such as managing cash collected from rent, calculating and distributing proceeds to their LPs and many other administrative functions.
“We’ve seen companies struggling with managing all of these things using a lot of spreadsheets, emails and [other] disjointed systems that don’t interact with each other,” Mor said.
That realization led him, together with Unit 8200 friends Lior Dolinski and Noam Kahan, to found Agora, a software company that manages data, automates reporting, streamlines fundraising processes and provides bookkeeping and tax services for real estate investment firms of various sizes.
Mor said that when he was initially fundraising, he told investors he was building Carta for real estate. It’s easy to see the comparison: Carta manages cap tables for startups and VCs, along with other administrative functions. Since real estate investing is similarly data-intensive, investors need tools that automate manual work and calculate yields.
Agora has tripled its revenue every year since it launched five years ago. Thanks to its strong growth, the company announced on Thursday that it has raised a $34 million Series B from Israel-based growth fund Qumra Capital, along with returning investors Insight Partners and Aleph. The funding brought Agora’s total funding to $63 million.
Mor said raising this latest round wasn’t difficult for the company.
Although some real estate investors have struggled amid the rising interest rate environment, Agora continued to grow and maintain a high client retention rate, Mor said. “It shows that we are actually solving something that is not a nice-to-have. It’s a must-have.”
Agora currently operates predominantly in North America, Europe and Israel, but it plans to start serving customers in other markets, including Central America, South America and Australia.
Mor’s family experience with real estate continues to help him build the company.
“My personal background gave me [a way] to understand how real estate people think, what they care about, and how they negotiate,” he said.
This knowledge informed various parts of Agora’s business, including how account managers interact with customers. Every customer has the cell phone number of their account manager.
“Real estate guy, he has his broker, he has his lawyer, he has his bank relationship. He wants everything like this,” Mor said, putting his hand next to his ear as if holding a phone. “The idea is we are your technology partner. ‘You need something with your tech? Call Agora.’”