Back At You
The End of Clunky Fragmented Real Estate Software

Back At You takes the complexity out of real estate management, offering a powerful platform that unites everything a brokerage needs—marketing, social media, front office, and back office—into one seamless solution. The platform, which is designed specifically for real estate professionals, is built entirely in-house to ensure a smooth, unified experience. Over 150,000 agents and 400 teams and brokerages trust Back At You to cost effectively drive efficiency, boost profitability, and fuel their growth.

"Our goal is to address industry fragmentation head-on, contributing to truly seamless operations for brokerages," says Michael Glazer, CEO and Co-Founder. "This commitment translates into a continuous evolution of the platform to make it smarter and easier to use, with game-changing new features in the works leveraging AI and intelligent workflows."

Most real estate brokerages juggle disconnected tools that are never built to work together. Brokerages often work with software companies that are typically an amalgamation of 5-10 companies mashed together, all with different programming languages and almost always, very old. Marketing platforms and CRMs work independently, leaving transaction systems and back-office software out of the loop. As a result, agents waste time jumping between tabs, staff repeats manual tasks, and leadership is left guessing and frustrated, instead of making data-driven decisions.

Back At You is built with this mission as a priority and as a result eliminates these inefficiencies by connecting the entire real estate journey in one platform. From lead generation and client engagement to transaction management and commission processing, it streamlines operations, reduces duplication, and allows professionals to focus on what they do best: serving clients and closing deals. This commitment to seamless service is reflected in the company’s impressive 98 percent client satisfaction rating and 4.7 out of 5 stars from Trust Pilot.

Supercharging Real Estate Brokerage with Zero Complexity

Most brokerages are first introduced to Back At You through its marketing platform called SocialBAY. Considered the ‘gold standard’ in real estate martech, SocialBAY is the creation and distribution hub that automates listings on social media, creates listing videos, creates lead capture pages, generates leads, schedules social media content including videos and guides, and manages all aspects of your digital foot print. It’s Design Studio produces custom, high-quality, brand-compliant materials, in a fraction of the time and effort compared to Canva. These features are uniquely integrated with the rest of the platform allowing marketing efforts to convert directly into leads and deals.

As marketing efforts seamlessly transition into lead generation, the front office called ClientBAY powers brokerage and agent websites, streamlines lead routing, automates CRM functions, campaigns, and prospect nurturing. With all these capabilities in one place, agents enjoy smooth transitions from first contact to long-term relationships. Real-time insights empower brokerage leaders, while the intuitive system gives agents the confidence to build their business without distractions.

Once deals are underway, back office becomes critical and that’s where FinancialBAY takes charge, facilitating contract management, e-signatures, compliance procedures, commission calculations, financial reporting, and more. By streamlining the entire transaction lifecycle, FinancialBAY provides complete transparency and operational control—particularly important for firms managing multiple offices or large teams.

While many clients begin with one solution like SocialBAY, they often expand into the full suite to unlock its true potential. Because every layer of Back At You is natively integrated, there are no handoffs between vendors, no duplicated data, no clunky systems, and no extra complexity. Brokerages can scale confidently—whether managing a single office or a national network—without rebuilding their tech stack.

Supporting it all is a hands-on approach to helping clients confidently reach their goals. From onboarding and training to responsive ongoing US-based support, Back At You treats its customers as long-term partners. The team knows technology is only as good as its adoption, so they provide continuous education, training and evolve alongside each brokerage’s changing needs.

Success Stories that Speak for Themselves

Back At You’s impact is best demonstrated through its clients’ success stories. A RE/MAX brokerage with over $3 billion in annual sales, has leveraged SocialBay to enhance agent marketing and streamline social media content. As their leadership says, “Whenever we meet with an agent, we mention our marketing, design, and social media automation platform—everyone seems to be in awe. It is a game-changer in recruiting.”

Similarly, with 1,500 agents and over 10,000 transactions annually, a Coldwell Banker brokerage uses Back At You for front and back office operations. The platform has helped them achieve greater efficiency by reducing the need for transaction coordinators. “Because of Back At You, we have only three transaction coordinators for over $3 billion in sales volume. No other system was able to do this for us,” says the brokerage’s owner.

Going forward, product development will remain a key focus for Back At You. The company regularly rolls out new features, including tools for multi-channel marketing, customizable website templates, enhanced email campaigns, and integrated AI that streamlines workflows.

“By 2026, we expect AI initiatives to represent close to 50% of our team’s efforts. Leveraging our unique, in-house built technology stack and the extensive data at our disposal, we are exceptionally positioned to integrate AI throughout the platform. Next year, anticipate groundbreaking AI innovations set to redefine the real estate market and empower agents and brokerages with enhanced profitability.” says Eric Gaygeshian, COO and Co-Founder.

Back At You is changing the game for real estate brokerages. By integrating marketing, front office, and back office functions into one seamless system, the company eliminates complexity and helps brokerages focus on growth, client relationships, and bottom-line success. For brokerages looking to scale without the headache, Back At You offers a powerful, all-in-one solution to make every part of the business work smarter, not harder.