CoreLogic: Data and Analytics Empowerment for the PropTech Industry

John Rogers, Chief Innovation Officer, CoreLogicJohn Rogers, Chief Innovation Officer
One of the biggest challenges the PropTech industry is encountering today is managing complex data supply chains to attain high-quality data that powers their businesses. The business objective essentially includes identifying leads, bidding and underwriting, marketing properties, and understanding performance, to name a few. The supply chains acquire and integrate a broad range of data, including multiple listing service (MLS) listings, property characteristics, neighborhood information, and automated valuation models (AVMs). As such, any data quality or latency issues could lead to poor business outcomes, such as an incorrect bid on a property.

CoreLogic holds the key to this problem.

John Rogers, Chief Innovation Officer of CoreLogic, says, “CoreLogic data and analytics power the PropTech industry.” The company helps PropTech clients by delivering the highest quality and most complete data and analytics, integrated by its proprietary property ID (CLIP). PropTech companies use CoreLogic’s leading property and neighborhood data and propensity models for targeting, AVMs for bidding and underwriting, and owner transfer data for understanding market share. Further, MLS listings can be used in targeting, with proper agreements from MLS boards. CoreLogic’s integrated solution, all linked through CLIP, is superior to fragmented solutions that source data from multiple sources in terms of both cost and quality.
With several distinct features, CoreLogic creates the best data and analytics for the PropTech sector:

• Most comprehensive set of property data, which is all linked by the CLIP ID.
• Highest quality data powered by direct sourcing of data along with the ability to validate data across its many data assets.
• Delivery when and where clients need it, including API, Cloud and Data Exchanges.
  • CoreLogic is committed to the PropTech industry and has aligned its market-leading data, analytics, and platform assets to support innovations in the sector


As a testament to the robust capabilities of CoreLogic, Rogers recalls their engagement with a PropTech client that was struggling with several problems in their data supply chain. This involved managing data pipelines with many MLS boards, integrating data from many data providers, and data quality from the source. The client had a complex, expensive, and lower-quality data supply chain feeding their models and business processes. CoreLogic stepped in to help the client by integrating all the required data needed for their models and business processes and solving their source data quality issues. The data quality issues were solved by identifying the most accurate property characteristics across many data sources instead of relying on a single source.

“CoreLogic is committed to the PropTech industry and has aligned its market-leading data, analytics, and platform assets to support innovations in the sector,” notes Rogers. The company has all the foundational assets PropTech companies need to build, launch, scale, and manage their businesses, coupled with a commercial framework to support sector growth. As part of this demonstrated commitment, the CoreLogic Early Stage program offers eligible venture-backed businesses pricing that is commensurate with the funding stage from Pre-Seed through to Series F. “There’s an unprecedented level of venture capital and debt financing entering the sector, creating real estate portfolios worth billions of dollars. Having the right data and analytics strategy has never been more paramount in the industry,” informs Rogers. CoreLogic is helping these companies through the full customer lifecycle— from targeting and segmentation at the top of the funnel through conversion, underwriting, and origination to the acquisition of the asset into the portfolio. The company then monitors the ongoing risk and return profiles all the way to disposition.

CoreLogic has recently launched the Discovery Platform, wherein clients can discover and evaluate all of its data assets in a secure platform and get support from CoreLogic’s experts, including data scientists, to accelerate business insights. The company is currently offering a 60-day free trial to the Discovery Platform to qualified prospects. “Customers can contact us anytime to learn how our team can support their PropTech business—no matter where they are in the journey,” notes Rogers.

Company
CoreLogic

Headquarters
Irvine, CA

Management
John Rogers, Chief Innovation Officer

Description
CoreLogic helps PropTech clients by delivering the highest quality and most complete data and analytics, integrated by its proprietary property ID (CLIP).

CoreLogic