John Gessford, President
The new era of commercial real estate (CRE) marketing, marked by tech-driven tools and strategies, has begun to help real estate brokers and sellers stay future-ready. With online ads, mobile-friendly real estate websites, and email campaigns taking a front seat, CRE marketing and transactions are moving toward enhanced digital solutions to engage prospects in the best way possible.
At the helm of this digital CRE marketing innovation is Commercial Real Estate Online Publisher (CREOP).
CREOP offers its proprietary cloud-based platform to empower the CRE brokerage community to instantly create company-branded marketing packages, compelling offering memorandums, flyers, and proposals without breaking the bank. The company also extends its solution to lenders, sellers, developers, and syndicators.
“With CREOP, brokers and independent CRE brokerage firms have access to powerful marketing tools that help them compete with the large brokerage firms in winning listings and marketing properties,” says John Gessford, President of CREOP.
Delivering Value with Innovative Features
Brokers and direct sellers dealing with all property types, such as industrial, retail, multi-family, STNL, mixed-use, self-storage, hospitality, and business opportunities, can use CREOP’s platform to their advantage. CREOP offers an extensive range of features, making their jobs easier and saving them time and money. They can input all the property data and upload as many pictures as they want, including site plans, parcel maps, floor plans, and office stacking plans, to be incorporated into the marketing package.
CREOP’s platform displays rent, on-market, and sale comparables comprehensively based on the entered comp data. Its eye-catching, uniquely designed comp reports are superior to that offered by its competitors. Alternatively, users can upload comp reports generated from CoStar, CREXI, or other service providers. The system incorporates user-preferred color schemes with page borders and headings in the uploaded files to ensure consistency and continuity.
CREOP enables property buyers to obtain a deeper look at the subject property’s surroundings by plotting all businesses and notable properties around the subject property on an aerial map with icons and logos. Brokers can also send hand-drawn floor plans and site plans to the CREOP team to generate professional-grade plans and use CREOP’s advanced portfolio template for marketing multiple properties with one offering memorandum.
For easy financial analysis, CREOP’s software automatically calculates and displays financial metrics, including cap rate, cash-on-cash return, gross rent multiplier, debt coverage ratio, price per square foot, breakeven ratio, and IRR disposition sensitivity analysis through easy-to-interpret charts and graphs. Users can include proposed or assumable financing scenarios and show the cash flow after debt service. With the financing feature, users can select interest-only, fully amortized, or a combination of the two.
CREOP’s platform can also automatically generate property websites with unique URLs at no additional cost. Sellers can further embed these URLs in their company websites and place them on sites like LoopNet, CoStar, and CREXI, or use them for other marketing purposes.
With CREOP, brokers and independent CRE brokerage firms have access to powerful marketing tools that help them compete with the large brokerage firms in winning listings and marketing properties
Brokers and property sellers can share offering memorandums and other files with buyers in CREOP’s property deal room, which can be accessed through the aforementioned property website. People can access the deal room after signing an NDA or directly download items if the user determines an NDA is not required.
Equally impressive is the platform’s email campaign feature, where brokers can send out an email blast to their list of prospects and brokers. CREOP’s escrow room can be used to track the progress and milestones of a transaction, along with contingency due dates and completion dates. The escrow room also stores the contact information of everybody involved in the deal, including the buyer, seller, title/escrow officer, and lender.
A highly flexible platform, CREOP provides the option to rename data-entry fields and add additional data-entry fields. For instance, if a user does not want to display the building class, they can modify the field name to something else they prefer to showcase.
Excellence at the Core
CREOP stands head and shoulders above its competition with these attractive features. The company makes a mark with the appealing design of its marketing packages, developed with a professional touch.
CREOP follows a meticulous engagement methodology to help clients derive the maximum benefit of its platform. Once a client comes on board, CREOP offers 30-minute-long complimentary demos to walk them through the program. When entering a new property, users can select the appropriate property type, and accordingly, CREOP’s software gears all the fields toward the chosen property type.
We have designed our platform with a user-friendly interface, keeping non-tech savvy brokers in mind. With CREOP, users require zero computer skills to create attractive marketing presentations quickly and easily
“We have designed our platform with a user-friendly interface, keeping non-tech savvy brokers in mind. With CREOP, users require zero computer skills to create attractive marketing presentations quickly and easily,” says Gessford.
CREOP provides one to two-minute tutorial videos to guide users if they face any difficulty. Users can also reach out to CREOP’s industry-leading, highly responsive support team through email or phone for further assistance. New users can also send their first offering memorandum to the CREOP team for relevant feedback and suggestions.
The thought leadership of Gessford, who has over 25 years of CRE experience, combined with his team of customer service staff and highly decorated engineers, is instrumental in driving CREOP toward excellence. Sustaining its winning streak, CREOP continues to strengthen its position as a front-runner in the industry. The company primarily caters to U.S. clients and plans on expanding its reach to Canada and Mexico soon. The CREOP team is constantly introducing new features to tap into future growth opportunities.