19 December - 2021PropTechOutlookRealbot is a cutting-edge next-generation Platform that tackles a triple frontier of challenges for the real estate industry. These include: answering queries promptly, connecting buyers with sellers instantly & effectively, and establishing a robust online presence for real estate agencies and practitioners. Enabling 24/7 customer engagement, Realbot also works as a Virtual Agent that transforms agents' workflows and streamlines daily activities, giving them more time to focus on increasing their property listings and sales efficiency. The solution also works to enhance companies' local branding through its highly effective SEO, SEM, and SMM campaigns that place properties within the top percentile of online search results.By engaging every site visitor with personalised experience, based on who they are, where they came from, and how they've already interacted with the agency, Realbot creates a relevant experience that fosters trust among customers. Additionally, since agents or sales teams can't be everywhere addressing every customer issue, the Realbot also serves as an invaluable tool that ensures that agents do not miss out on potential leads and saves them time and resources by addressing common queries. Realbot's automation capabilities extend beyond merely resolving queries and leads to providing customers with instant information and access to property appraisal reports and analyses. "Working across multiple channels, Realbot automatically sets up digital meetings, marketing campaigns, videos showcasing the property, and even connects to social media, all while an agent focuses on closing the deal with a client," says Rama Dwarapudi, CEO of Realbot. By integrating with highly active social media networks such as Facebook, Twitter, Google Plus, and more, Realbot also helps organisations build and develop an effective social media presence. For example, the solution integrates with Facebook Messenger and provides agents with vital information about clients and helps them publish that data across various channels and listings. "Our client on-boarding process is seamless and is done without interrupting their daily activities. We do the heavy lifting at the backend and incorporate their data into an omni-channel spectrum," adds Dwarapudi. Multichannel, targeted property campaigns also play an integral role in increasing an agency's visibility and brand reputation. Realbot's effective utilisation of features such as SEO, SEM, and SMM channels forge opportunities for real estate agents to directly reach out to consumer bases that range over multiple listing platforms. The company's team also provide digital support for listings, enhanced images, floor plans, home tour videos, and more. This is especially useful for small businesses that lack adequate IT business support but aim to maximise the effectiveness of their online listings. "Realbot also applies a continuous feedback and improvement process to improve the quality of its services such that it can clear roadblocks more efficiently," states Dwarapudi. Although Realbot is almost entirely focused on serving Australian markets, it stands unique in the country's real estate space as a niche real-time virtual agent that is cost-effective and functionally diverse. Since most agencies are small-sized businesses that have traditionally relied on print advertising, Realbot's arsenal of digital marketing capabilities has opened new avenues for agencies to capture more leads and business opportunities. The bot secures leads from landing pages, live chats, social media channels, and more, which it automatically dispenses to the client-agency. With automated digital marketing that drastically reduces marketing costs, 24/7 customer engagement, instant analytics & insights on properties, Realbot claims the title of a one-stop-shop for agencies, builders and developers. Our partnership with Google Business Messages combines its Chat button with Realbot's Business Acceleration platform. With Google's Business Messages, Real Estate Agencies can communicate better with buyers and sellers right in their moment of need, in the places they're looking for answers
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