9 Jan - March - 2021PropTechOutlookdigital services keep on improving, more investors feel that the interactions between them and their advisors need to be more fluid. Investors demand easier access to their information, reports and opportunities without having to pick up the phone to call or send an email every time a doubt arises.How?What if I told you now that, as mentioned in the beginning, you could forget about manually reviewing and signing NDAs and could streamline all your interactions with the 50+ potential investors interested in a deal? What if you no longer had to spend time creating presentations, and that there is a software that can automate that for you and share it with your desired investors? What is clear is that it makes your life easier. What is less clear is how this technology implementation happens. The early adopters regard the progressiveness of the implementation as a natural step while the most traditional people, less familiar with technology, fear that the implementation can temporarily disrupt the way they do business.The "How?" then, is simple. Investors and advisors have to think about technology as an enabler, as a tool that helps to progressively simplify processes.Another important part of the "How?" is that as technology in the real estate industry evolves rapidly very fast, companies have to choose flexible solutions that can adapt to future changes and integrate with other services. One of the key problems seen today in the industry are the dependencies generated by technologies that today appear to be not flexible enough.When?For most people in the industry, "When?" is clear. Either they start embracing innovation this year or it probably will be too late. As in every technological revolution, the ones exposing themselves earlier to change are also the ones benefiting from it the most in the long term. What differs in the technology implementation schedule between early adopters and traditional players in the industry in this case is how they manage the risk. The early adopters are the ones ready to make the initial investment, test, implement, be the first in the market and stay ahead of the curve. The other players prefer to adapt to already existing, mature technologies with proven competitive advantage. Automatic opportunity prospecting, investor-opportunity matchmaking, intelligent data storage and reporting, interconnections between active and passive management, automatic reading of contracts... Even if all these sound like science fiction in an industry like real estate, they are going to be the standard of the industry in the medium term. Therefore, the answers to the questions "Why?", "How?" and "When?" all indicate that those taking the first steps in embracing technological advancement and transitioning to working on the cloud will also be those enjoying a competitive advantage in the future, both from advisor and investor perspectives. Technology is not only shaping the way we behave and interact with other people and the world, but also how we interact with real estate
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