Alfred Completes Acquisition of HOM

This Development strengthens Alfred's Position as a Leading Residential Experience and Lifestyle Brand.

FREEMONT, CA: Alfred, the premier resident-first building management platform, completed an all-equity purchase of HOM, an international technology-enabled amenity and community engagement provider. HOM, founded in 2014 by Francesca Loftus, Corey Loftus, and Ryan Freed, provides personalized health and fitness programs and lifestyle and entertainment offerings to enhance tenant engagement and retention in over 300 multi-family and commercial buildings in the U.S. and Canada. Alfred will improve its growing range of resident-focused facilities, events, and programs, which the firm first established to create connection and connectivity at the outset of the epidemic. It's this acquisition, and it's the third since its creation.

This purchase is the next step in Alfred's growth as a residential experience platform and provider, enhancing residents' entire lifestyles and changing how they connect with each other and their community.With the addition of HOM, Alfred expands its reach to over 160,000 units in 35 markets and extends activation options across its network, allowing developers and building owners to increase the value of their residential properties. Alfred will welcome HOM personnel, and HOM CEO Francesca Loftus will keep expanding the HOM product offering in her new position at Alfred.

"Alfred is a pioneer of a resident-focused and resident-first approach to real estate. As the pandemic triggered dramatic changes in how we live, work, and interact, Alfred enabled residents to stay connected to the people and places they call home through our expanded resident-experience offerings," said Marcela Sapone, CEO and co-founder of Alfred. "HOM brings the know-how that enables us to rapidly grow and scale our resident programs with partners on a national and international level. Building on HOM's expertise and our resident insight, Alfred is reshaping the real estate industry and nurturing a new model of living."

HOM is the leading provider of technology-driven amenities in the residential and commercial sectors, with a comprehensive suite of technologies that powers up to 500 events a week.The company successfully streamlined the distribution process, maximizing consistency to unlock deeper connections from residents and commercial tenants and delivering maximum value to owners and operators using this technique. With the rise in at-home workouts and activities since the outbreak, HOM's client base has tripled, with services ranging from fitness classes to meditation to rooftop putt-putt golf courses.

Alfred's acquisition comes on the heels of the company's recent 42 million dollars Series C fundraising round and sustained expansion. Alfred, established initially to anticipate and support the demands of changing gen of residents and has seen remarkably rapid growth for its resident-first, technology-enabled property management solutions since 2014. Alfred currently serves over 124,000 homes in 21 markets across the United States.

Through Alfred's platform, AlfredOS, which has reinvented the relationship between the resident, property operator, and their community, the company has identified a critical void in the real estate and hospitality sectors and streamlines building operations by offering amenities, personalized residents services, and experiences.

Francesca Loftus added, "HOM has remained the most profitable and efficient community activity technology company throughout the pandemic. Our technology is unparalleled in the marketplace and has allowed us to pivot seamlessly and engage at the highest possible level. HOM has been embraced by property owners throughout the U.S. and Canada and combined with Alfred now has the ability to revolutionize the entire living experience across the globe through our shared technology-driven approach and ability to scale."

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