RedfinNow purchases homes directly, giving homeowners liquidity, certainty, and safety
FREMONT, CA: Redfin, the technology-powered real estate brokerage firm, announced a new offer for the homeowners in the Palm Springs area. By selling houses to RedfinNow, homeowners can obtain certainty of an all-cash transaction direct from Redfin, the flexibility to choose their move-out date, and the convenience of selling without doing any extra prep work, private house showings, or open houses. It is an incredibly valuable option for the sellers looking to minimize in-person interactions during the pandemic.
“While the real estate market has seen a rebound in homebuyer demand and record-high levels of competition for homes, many sellers remain wary of hosting showings and open houses, not to mention visits from vendors to get the home ready to sell. With RedfinNow, sellers can skip the prep and sell with limited in person interaction,” said Orlando Jimenez-Ford, regional manager for RedfinNow in Southern California. “In today’s competitive market, RedfinNow is a great solution for buyers who need liquidity from their home sale in order to buy their next home. A cash offer from RedfinNow gives folks the certainty and liquidity to win their next home and the ability to line up the closing dates for a seamless move.”
Comprising a full-service brokerage package of local agents and an iBuying service, Redfin now allows sellers to compare and contrast the costs and benefits of listing on the open market, primarily through a RedfinNow cash sale, so the sellers can make the choice that fits their needs.
Jimenez-Ford said that the Palm Springs is a natural place to start for RedfinNow as they are looking expand given the business’ growth in other Southern California markets and the age and type of homes in the area. RedfinNow primarily called back the needs to buys homes built after 1940, often in communities with more homogenous housing, allowing RedfinNow to accurately conduct valuation for the homes and efficiently renovate them.
“Palm Springs is a popular second home and vacation rental destination. Owners of investment properties often dread the idea of coordinating a sale from afar and love that they can get an offer and sell to RedfinNow remotely, without having to come to town at all,” Jimenez-Ford said. “On the other side of the coin, we are seeing robust demand for real estate in Palm Springs both from people looking to move to the area permanently as well as vacation home buyers; so it’s an appealing market for us from a buying and selling standpoint.”