Fresh Property Group Selects Yardi's Cloud-based Technology for Rent Operations

From pre-mobilization to day-to-day operational management, Fresh drives value to the asset by working collaboratively and providing professional end-to-end services

FREMONT, CA: Market-leading residential for rent manager Fresh Property Group has chosen cloud-based technology by Yardi to manage its 20,000+ unit student, build to rent, and co-living portfolio.

Using Yardi, the company will gain complete visibility of portfolio performance across its properties. It will utilize Yardi Voyager for property management and accounting and ancillary products to fully connect the resident lifecycle and maximize returns. With £1.6 billion assets under management, Fresh will remove a number of disparate systems with Yardi's single connected platform.

Fresh will accomplish marketing automation with Yardi's RENTCafé Suite. It includes RENTCafé for property marketing, website optimization, online leasing, and resident services; RENTCafé CRM Flex for prospect management and flexibility to manage workflows for various lease types; and MyCafé by RENTCafé, a white-label app that provides a full range of resident services plus community engagement.

"Our focus on exceptional resident experience will be enhanced by Yardi's RENTCafé functionality. Our residents will be able to download the MyCafé app, which will reflect our upcoming brand refresh, to give them one-touch access to a full range of bespoke services. It will also help our property teams provide an unrivalled level of community engagement," said Jane Crouch, COO of Fresh Property Group.

"Yardi's comprehensive marketing solutions were a pivotal draw in our decision. RENTCafé will give us the ability to offer booking journeys which will improve engagement, increase leads and ultimately fill buildings quicker," continued Crouch.

Fresh will also adopt Yardi Job Cost for project cost control, Yardi Procure to Pay to streamline procurement and vendor management, and a facility management solution for maintenance management and mobile inspections.

"We are delighted to welcome Fresh Property Group as our latest client in the UK. Our RENTCafé platform has been designed to meet the needs of the student and residential markets, providing greater operational flexibility and enabling our clients to provide a better experience for their residents, while improving operational efficiencies," said Neal Gemassmer, Vice President of international for Yardi.

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