harbor is launching at a time when the nation is experiencing the acute impacts of climate change and various other disruptions, including an increased frequency and severity of disasters such as wildfires, hurricanes, storms, and drought.
Fremont, CA: Emergency readiness strategy rethinking firm, harbor, is introducing household wellness to American families by helping people increase their safety and preparedness in the face of the unexpected. The company's forthcoming app and readiness platform will provide a simple, relatable way to assess and develop preparedness and gain peace-of-mind. By curating expert advice and personalizing, automating, and gamifying vital aspects of home safety, harbor aims to make getting ready for the unexpected fun and easy part of everyday habits.
harbor is launching at a time when the nation is experiencing the acute impacts of climate change and various other disruptions, including an increased frequency and severity of disasters such as wildfires, hurricanes, storms, and drought. In 2019, the U.S. experienced a historic USD 14 billion climate events. Ninety-seven percent of the country was affected by some natural disaster between 2014 and 2019; only 2 percent of the affected population was prepared for such events. Apart from wildfires and hurricanes, the U.S. is also prone to house fires. Studies have shown that 60 percent of home fire deaths involve missing or malfunctioned smoke detectors. The pandemic's impact on our lives has only reinforced how ill-prepared Americans are.
The launch of harbor's platform that guides and automates the preparedness process comes at a suitable time when emergency readiness has become the hour's need. By combining planning with vital information, harbor enables families to stay calm and safe before, during, and after any disruption. The company aims to help families implement household wellness, a concept of forming everyday habits to keep your home and family safe. Former Headspace executive Dan Kessler was appointed CEO of harbor in January. Kessler has over 15 years of experience in consumer internet technologies and subscription businesses to launch and scale harbor. He served as a VP of global business development at Headspace, where he focused on long-term business growth across the brand's consumer, enterprise, and healthcare departments.
"I am passionate about the benefits of forming habits that improve everyday life. But even as a huge industry is growing around personal health and wellness, preparing for emergency events is still considered extreme," said Kessler. "The health and safety of your household isn't extreme, and you shouldn't have to be ex-military to be prepared: the unexpected is inevitable and many risks are easily mitigated with the right information. It's incredibly rewarding to reimagine what readiness looks like, and to build something that will help make preparing for unexpected events simple, and managing the hard parts of life a little bit easier."
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