Havenly Raises $32M to Democratize Interior Design With Data

The online-based interior design consultancy works on a model which involves the pairing of customers with expert designers, who are looking to redesign their homes or apartments, adding a personal touch to the experience.

FREMONT, CA: Interior design platform startup Havenly raised USD 32 million in a Series C funding round to integrate its own designs into the design recommendation engine, with participation from investors Foundry Group, Lerer Hippeau, Kickstart Ventures, and Gingerbread Capital. The Denver based startup, after the new funding round, has raised a total of USD 57.8 million.

The online-based interior design consultancy works on a model which involves the pairing of customers with expert designers, who are looking to redesign their homes or apartments. Using this model, the customers can chat with their exclusively assigned designer and explain their expectations from the designer. The designer understands the needs of the customer and offers the most suited products in return, adding a personal touch to the experience.

"Your home is very personal, if you and I show up to work one day and we have the same shirt, that may not be that weird. It is a little weird if I walk into your living room, and it looks exactly like mine," said CEO Lee Mayer. Havenly will be launching its own products into the mix with a private label called Cove Goods. The line mainly seems to be focused on accent pieces, but they are working on some furniture as well. According to Mayer, the company is also testing in-home design services in select markets.

Havenly plans to hire for 75 to 80 new roles in the next year with finance from this round of funding. For the next six months, the hiring process will be focused on tech positions, with the company also looking to add to its operations, customer service, and design teams. Over the last two years, Havenly’s customer base has grown by 14 times, with 60 percent of customers return for a second design project. Currently, the company works with 400 vendors and serves customers with budgets spanning from USD 2,000 per room up to tens of thousands.

“It’s actually really hard for people to decorate their homes. So many customers only know of a couple of brands, because it’s not a very branded space,” said Mayer. “If you and I show up to a party with the same shirt, it’s not a big deal. But if I go to your house and we have the exact same living room, nobody wants that.”

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