Marketing activities in the commercial real estate sector often rely on technology. Advertising, social media, design tools and website usability are key to securing tenants.
Fremont, CA: Technology continues to transform the commercial real estate market. In the retail and office industries, technology enables brokers to streamline processes and market properties in new and creative ways. Before all the latest developments in the industry, prospective tenants had to drive to a location to tour a space.Today, everyoneis in a position to practically access every property listing from the palms of our hands. Being able to see online listings from anywhere in the world has helped to globalize the real estate industry.
Showing a New Way of Business
In the past, tenant members had bookbinders with printed aerials, graphics and plans for each listing. Today, it's all condensed into a PDF and stored on a tablet for easy viewing. With so many shifts in the market, there has been a big learning curve and difficulties in keeping with the shifting environment.
Since it is important to remain ahead of the curve, Lee & Associates has built its own properties page on its website with an interactive map and listings where prospective tenants can scan, view retail and office space descriptions and find contact information for our representatives. There are several services, sites and tools that continue to grow with a strict emphasis on commercial real estate. Having an open website and listing can be a key differentiator for companies.
Marketing activities in the commercial real estate sector often rely on technology. Advertising, social media, design tools and website usability are key to securing tenants. Technology is important for a sound marketing strategy and adds value to those learning and makes them capable of using different software that is vital for the marketing of a service, asset or business.People behind machines are just as important, because without those minds and ideas that drive marketing, it's just a computer.
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