OYO Announces the Launch of Its Partner Prosperity Campaign

OYO Announces the Launch of Its Partner Prosperity Campaign

Smart Pricing V2, which will be available to all OYO partners by March 1, is designed with updates that solve for OYO partner's top request: more control and flexibility.

FREMONT, CA: OYO, the leading technology and revenue growth brand for owners and operators of hotels and homes, has declared its Partner Prosperity campaign in the US. With a focus on directly addressing its asset partners' feedback and requests, OYO will introduce technology-based features and tools each month through July 2021.

Each new technology-based tool and feature is unique to OYO and designed to offer higher occupancy and revenue for its partners, beginning with a significant update to the Smart Pricing tool, which was introduced in 2020 to allow partners some changes to room rates. Smart Pricing V2, which will be available to all OYO partners by March 1, is designed with updates that solve for OYO partner's top request: more control and flexibility. The Smart Pricing V2 updates allow partners to adjust their room rates +/- 40 percent of OYO's algorithm recommended rates (previously +/- 20 percent) for up to 90 days (previously 30) without automatic daily reset.

"The US is an important market for OYO and we are proud of the growth we have achieved since we launched in 2019," stated Kasra Moshkani, Head of OYO US. "This initiative is designed to meet the needs of our existing partners and further bolster their success. Our dynamic pricing engine is powered by benchmark industry data, analytics, and proprietary algorithms designed to deliver higher revenue and occupancy at every OYO hotel in the US."

"The indelible impact of COVID-19 drove us to focus on our core strengths—technology, data science, and operational excellence—and we are excited to leverage our learnings to improve our partner offering," stated Moshkani. "Our success as a company is directly related to the satisfaction and engagement of our partners. We take the feedback of our partners seriously and the Partner Prosperity campaign is just one example of our commitment to their long-term success. We also believe our continuously updated technology and proprietary tools will attract new partners to the OYO family."

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