RedfinNow Launches in the Phoenix Metro Area

RedfinNow Launches in the Phoenix Metro Area

RedfinNow complements Redfin's full-service brokerage by offering sellers the choice to either sell on the open market with a local Redfin agent or sell directly to RedfinNow.

FREMONT, CA: RedfinNow launched in the Phoenix metro area, giving homeowners a convenient new way to sell. RedfinNow is the iBuying service from Redfin, the technology-empowered real estate brokerage. Sellers are able to request a cash offer for their home directly from RedfinNow and also sell without the hassle of fixing up their homes or clearing out for open houses as well as private showings.

"RedfinNow provides a safe and convenient way for people to get a competitive cash offer for their home and sell without having to stress about getting their home ready or having strangers come through," stated Jason Aleem, vice president of RedfinNow. "In a red-hot housing market like Phoenix, RedfinNow is a great solution for people who need the cash from their current home to make a winning offer on their next. We let sellers choose their closing date, so they have the money to complete their purchase and only have to move once."

RedfinNow complements Redfin's full-service brokerage by offering sellers the choice to either sell on the open market with a local Redfin agent or sell directly to RedfinNow. Redfin's real estate agents, who have been helping clients buy as well as sell homes in Phoenix since 2010, offer a full-service offering for a listing fee as low as 1 percent.

"Giving sellers the option to compare a cash offer with a brokered sale is part of our mission to redefine real estate in the consumer's favor," stated Aleem. "For sellers who value convenience, certainty and speed, RedfinNow is often the best choice. Sellers who want to get top dollar at the lowest fee will often choose to list with a Redfin agent."

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