The Guild Procures $25M in Series B

The Guild was founded in 2016 by Boutique hotel developer Brian Carrico and tech market place founder Chris Herndon. The funding brings The Guild's total venture funding to $31.5 million.

FREMONT, CA: The Guild, an Austin-based hospitality startup, closed a $25 million Series B round of financing, recently. A number of traditional venture capital firms like Maveron, ATX Venture Partners, and Convivialite Ventures have participated in the funding round. Other real estate firms that have participated in the round were Corigin, RXR Realty, and Nicol Investment Group. The funding brings The Guild's total venture funding to $31.5 million.

The Guild, which was aiming to bridge the gap between Airbnb and hotels, was founded in 2016 by Boutique hotel developer Brian Carrico and tech market place founder Chris Herndon. Since then, the startup has expanded from seven apartments at the Corazon on East 6th Street in Austin to more than 800 units in Dallas, Austin, Denver, Miami, Nashville, and Cincinnati. Furthermore, 235 units are in the final stages of construction and are expected to come online in the first half of this year. Part of its booking comes from agreement with corporate such as Google, Amazon, and Silicon Labs. With the newly raised funds, the company plans to expand its market reach to at least 12 more cities and will continue to invest in improving its platforms so that stays could be more comfortable and personalized for the guests.

This tech-startup partners with the owners of the apartment building to provide short-term rental stays to travelers. The company adds a techy touch in its service like personalized text communications for check-in and check-out procedures and other amenities and food ready when a traveler arrives. Their aim is to provide comfortable and a consistent place to stay to business travelers.

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