Venture MLS Selects RE-Target To Enhance User Engagement With Savvycard

RE-Target is an alternative communication and advertising channel available to fully participating Associations with CRMLS and is embedded in the dashboards of the MLS.

FREMONT, CA: "Receiving an investment from Venture MLS and signing an agreement with the largest multiple listing service in the U.S. are incredibly validating," said David Etheredge, SavvyCard CEO. "We're thrilled to expand our relationship with CRMLS and to work with their team on building products that help agents and brokers serve the most accurate data to local buyers, sellers, and homeowners."

An innovator in real estate lead generation, marketing, and targeted advertising, SavvyCard has been acquired by Venture MLS, the first VC firm sponsored by a multiple listing service. As SavvyCard builds its managed advertising solution RE-Target, Venture MLS' investment will help SavvyCard meet the high market demand. The investment coincides with the revelation by the nation's largest multiple listing service, California Regional MLS, which will use SavvyCard's RE-Target product. MLS users can now leverage SavvyCard's Software-as-a-Service (SaaS) platform to connect to local brokers, sellers, and homeowners using CRMLS's feature-rich tools. This collaboration will enable CRMLS users to communicate and engage with local brokers, sellers, and homeowners.

"We've watched SavvyCard work over the years to align the needs of stakeholders in the industry, including 100,000+ CRMLS users and many more MLSs, Associations, and REALTOR® and affiliate members," said Art Carter, Venture MLS fund manager, and CRMLS CEO. "SavvyCard is poised to do great things for real estate businesses and their customers. We're excited to help shape the next generation of their software."

CRMLS begins deploying SavvyCard's RE-Target software as part of the investment. RE-Target is an alternative communication and advertising channel available to fully participating Associations with CRMLS and is embedded in the dashboards of the MLS. In addition to minimizing the Association's reliance on email, RE-Target provides MLS users with a new way to gain access to events, education, and resources by targeting users in the areas where they are most active. Numerous additional features are also built into the software, allowing it to work as an advertising channel for vendors, affiliates, and business partners, forming the basis for a complete business ecosystem that could bring in non-dues income.

According to Carter, "RE-Target not only gives CRMLS and participating Associations a new way to promote valuable tools and resources, it also generates non-dues revenue that we can use to invest in new tools and services for our users."

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