Zumper Becomes the First to Bring AI to Apartment Rental Leads

Zumper Becomes the First to Bring AI to Apartment Rental Leads

PowerLeads AITM gives leasing teams instant access to up-to-date information, helping them to see a prospect's priorities in real-time and better understand their needs.

FREMONT, CA: Zumper, the third-largest rental real estate platform in North America, has launched PowerLeads AI, an industry-first product that uses the power of AI to analyze renters' behaviors to confidently predict the likelihood of a renter signing a specific apartment lease. This new feature solves one of the biggest obstacles in the apartment leasing industry — inefficiency.

Present industry strategies for handling leads, according to leasing analysts, are not only inefficient and challenging but also one of the industry's most important challenges. Both tenants and leasing consultants profit from a much more effective, customized experience by proactively recognizing prospective renters who are more likely to lease immediately.

PowerLeads AI features three important components. To begin, Power Prospects recognizes and flags tenants who have been shown to be up to 2X more likely to lease immediately. Furthermore, our system will now surface and provide leasing agents with over 50 basic renter characteristics — more than 5X more than the competition — to aid leasing agents in meeting the needs of their tenants. Finally, PowerLeads AITM gives leasing teams instant access to up-to-date information, helping them to see a prospect's priorities in real-time and better understand their needs.

"Our studies showed that the vast majority of leasing teams want a way to understand which prospects are more likely to lease, so we knew that it was vital to solve this challenge with an industry-first solution," stated Zumper's Chief Growth Officer, Tanguy Le Louarn. "In fact, 78% believe having more data on prospects would help them convert more leads. By using cutting edge AI and machine learning to provide predictive insights and data, we'll not only provide higher quality leads, we'll also enable a faster leasing process."

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