REACH Accelerator
Innovation in Real Estate Technology and Beyond

In a year marked by significant advancements in technology and entrepreneurship, the REACH accelerator, backed by the National Association of REALTORS^® (NAR), has earned the prestigious title of 2024 Accelerator of the Year. This distinction is a testament to REACH's commitment to nurturing and accelerating the growth of promising technology companies within real estate and adjacent industries.

Created by Second Century Ventures (SCV), the most active venture fund in the global real estate technology space, REACH leverages an unparalleled network of over 1.5 million NAR members and executives from across the commercial and residential real estate sectors.

Unmatched Mentorship and Support

One of the key factors contributing to REACH's success is its robust mentorship program. It brings together a diverse group of mentors, including venture capitalists, entrepreneurs, and industry moguls, who provide invaluable guidance to participating companies. This mentorship is complemented by intensive educational programs designed to help companies navigate the complex real estate market and optimize their ability to scale.

Global Reach and Impact

REACH's influence extends far beyond the United States, with a strategic presence in multiple geographies around the globe. The program has established boots on the ground in Canada, Australia & New Zealand, Latin America, Israel, and the UK, allowing it to harvest the best of the best technologies from these regions. This global footprint enables REACH to identify and support innovative companies that are poised to make a substantial impact on the real estate industry worldwide. By fostering a network of local experts and partners in each location, REACH taps into the unique strengths and opportunities of each market.

“Being recognized as 2024 Accelerator of the Year marks REACH’s incredible journey from its first U.S.-based program in 2013 to now operating across seven major markets. Fostering a community of more than 250 technology companies, this award celebrates the powerful partnerships and collective efforts that are transforming the real estate industry on a global scale,” says Ashley Stinton, managing partner, NAR REACH.

Demo Days and Market Exposure

A critical component of the REACH program is its Demo Days, which are strategically aligned with major industry events. These events provide a platform for participating companies to unveil their products and services to a broad audience of potential clients, investors, and partners. This exposure is crucial for startups looking to gain traction and secure funding.

Economic and Job Creation Impact

The real estate sector is one of the largest in the global economy, with over $13 billion in ad spend and 2.5 million related jobs in the U.S. alone. By accelerating technology companies within this sector, REACH plays a vital role in driving economic growth and job creation. Since its founding, REACH has supported over 250 startup companies, many of which have gone on to achieve significant success and contribute to the economic vitality of their respective regions.

Innovation Ecosystem

REACH operates within an ecosystem that includes labs, universities, service providers, investors, corporations, and governments. This ecosystem is essential for fostering the kind of collaborative environment that drives innovation. By linking these various stakeholders, REACH ensures that participating companies have access to the resources and expertise they need to thrive.

“REACH UK’s unique co-investment partnership with industry organisations Propertymark and TDS has enabled us to foster even greater industry collaboration and support for our startups, accelerating their growth and market reach,” says Natasha Terinova, managing partner, REACH UK. “The strength of REACH lies in our ability to scale innovative startups globally while delivering tailored support that addresses regional market needs.”

The success of REACH is evident in the testimonials from its mentors and participants. Mentors praise the program for providing a unique opportunity to shape the future of real estate technology, while participants appreciate the comprehensive support and guidance that helps them refine their products and strategies.

Future Outlook

As the real estate industry continues to evolve, driven by technological advancements and changing market dynamics, the role of accelerators like REACH becomes increasingly critical. By providing a platform for innovation and growth, REACH is well-positioned to continue driving the future of real estate technology.

The success of REACH has broader implications for the entrepreneurial ecosystem as a whole. It highlights the importance of specialized accelerators that can be replicated in other sectors, fostering a more vibrant and diverse innovation landscape.

In a world where technology is transforming every aspect of our lives, accelerators like REACH are crucial for ensuring that these transformations are driven by innovation, collaboration, and a deep understanding of the industries they serve. As we look to the future, it is clear that REACH will continue to play a pivotal role in shaping the landscape of real estate technology and beyond.