Rama Dwarapudi, CEO of Realbot
Customer-focused one-on-one conversations have the power to strengthen customer relationships, increase loyalty, and deliver better consumer experience. Conversational marketing creates opportunities for companies to engage in two-way conversations with their customers, and gain the benefits of streamlined engagement, increased sales and greater customer satisfaction. While technology that facilitates such marketing has already gained traction in various industries & has almost becoming a norm, the real estate sector has lagged in adopting new-age digital solutions. Since agents themselves represent the epicentre for the industry and play a vital role in connecting buyers and sellers, real estate agencies did not have a compelling need to employ conversational marketing technology enabled business acceleration solutions to help them in their operations.
Covid pandemic & lockouts changed the scenario. Like several B2C focused industries, real estate sector has started to recognised this need.
The socio-economic upheaval caused by lockdowns has left the Australian real estate industry limited effectiveness and in some disarray. Currently agents and buyers experience constraint in visiting listed houses and sites in person, and companies are looking for innovative tools to help agents effectively perform their jobs in the current phase of restrictions. The agencies are as such looking for technology enabled more effective modes for agents to interact with the customers in the evolving era of B2C interface.
Sydney-headquartered niche IT Solution Company, Realbot has engineered an AI-powered business acceleration platform for real estate industry to enable combine conversational marketing/sales and accelerate B2C customer engagement and assist real estate companies to deliver better customer service & improve revenue generation.
Realbot is a cutting-edge next-generation Platform that tackles a triple frontier of challenges for the real estate industry.
These include: answering queries promptly, connecting buyers with sellers instantly & effectively, and establishing a robust online presence for real estate agencies and practitioners.
Enabling 24/7 customer engagement, Realbot also works as a Virtual Agent that transforms agents’ workflows and streamlines daily activities, giving them more time to focus on increasing their property listings and sales efficiency. The solution also works to enhance companies’ local branding through its highly effective SEO, SEM, and SMM campaigns that place properties within the top percentile of online search results.
By engaging every site visitor with personalised experience, based on who they are, where they came from, and how they’ve already interacted with the agency, Realbot creates a relevant experience that fosters trust among customers. Additionally, since agents or sales teams can’t be everywhere addressing every customer issue, the Realbot also serves as an invaluable tool that ensures that agents do not miss out on potential leads and saves them time and resources by addressing common queries.
Realbot’s automation capabilities extend beyond merely resolving queries and leads to providing customers with instant information and access to property appraisal reports and analyses. “Working across multiple channels, Realbot automatically sets up digital meetings, marketing campaigns, videos showcasing the property, and even connects to social media, all while an agent focuses on closing the deal with a client,” says Rama Dwarapudi, CEO of Realbot.
By integrating with highly active social media networks such as Facebook, Twitter, Google Plus, and more, Realbot also helps organisations build and develop an effective social media presence. For example, the solution integrates with Facebook
Messenger and provides agents with vital information about clients and helps them publish that data across various channels and listings. “Our client on-boarding process is seamless and is done without interrupting their daily activities. We do the heavy lifting at the backend and incorporate their data into an omni-channel spectrum,” adds Dwarapudi. Multichannel, targeted property campaigns also play an integral role in increasing an agency’s visibility and brand reputation.
Realbot’s effective utilisation of features such as SEO, SEM, and SMM channels forge opportunities for real estate agents to directly reach out to consumer bases that range over multiple listing platforms. The company’s team also provide digital support for listings, enhanced images, floor plans, home tour videos, and more. This is especially useful for small businesses that lack adequate IT business support but aim to maximise the effectiveness of their online listings. “Realbot also applies a continuous feedback and improvement process to improve the quality of its services such that it can clear roadblocks more efficiently,” states Dwarapudi.
Although Realbot is almost entirely focused on serving Australian markets, it stands unique in the country’s real estate space as a niche real-time virtual agent that is cost-effective and functionally diverse. Since most agencies are small-sized businesses that have traditionally relied on print advertising, Realbot’s arsenal of digital marketing capabilities has opened new avenues for agencies to capture more leads and business opportunities. The bot secures leads from landing pages, live chats, social media channels, and more, which it automatically dispenses to the client-agency. With automated digital marketing that drastically reduces marketing costs, 24/7 customer engagement, instant analytics & insights on properties, Realbot claims the title of a one-stop-shop for agencies, builders and developers.