Proptech Outlook: Specials Magazine

Years of battling environmental allergies led Founder Tanner Janesky on a deeply personal quest to find a home air purifier that could deliver more than isolated strengths. Some captured ultrafine particles. Others offered strong airflow or energy efficiency. But none combined all three, without compromise. Drawing on his expertise as a product designer, Janesky decided to fill the gap himself. He founded Elemental Air Systems to create a purifier that delivered complete performance. The result is the Aspen Air Purifier—engineered with a powerful three-stage filtration system that includes an allergy filter, an activated carbon filter and a hospital-grade HEPA filter. Together, they remove even the most elusive airborne threats, creating cleaner, safer indoor environments. The purification journey begins with a high-performance allergy filter that traps larger irritants like mold spores, pollen and pet dander. Air then moves through a custom-engineered activated carbon filter, densely packed with 3.3 pounds of microscopic pores to absorb odors, formaldehyde, tobacco smoke and volatile organic compounds (VOC) from everyday household products. Finally, the air passes through Aspen’s Microparticle HEPA filter, which captures 99.99 percent of particles as small as 1.0 microns and 99.97 percent down to 0.1 microns— effectively removing smoke, bacteria, viruses, smog, radioactive fallout and ultrafine dust. While most HEPA filters are tested at 0.3 microns— the particle size considered most difficult to trap—Aspen’s filtration surpasses this benchmark, combining near-perfect capture of larger particles with exceptional protection against ultrafine pollutants to deliver cleaner, safer air than typical systems. “Most air purifiers trade filtration power for airflow, but not ours,” says Janesky. “We spent months refining the pleat structure to expand surface area and dramatically reduce static pressure. That breakthrough lets our purifier move large volumes of air effortlessly, delivering highperformance filtration with minimal energy use.”

Back At You takes the complexity out of real estate management, offering a powerful platform that unites everything a brokerage needs—marketing, social media, front office, and back office—into one seamless solution. The platform, which is designed specifically for real estate professionals, is built entirely in-house to ensure a smooth, unified experience. Over 150,000 agents and 400 teams and brokerages trust Back At You to cost effectively drive efficiency, boost profitability, and fuel their growth. "Our goal is to address industry fragmentation head-on, contributing to truly seamless operations for brokerages," says Michael Glazer, CEO and Co-Founder. "This commitment translates into a continuous evolution of the platform to make it smarter and easier to use, with game-changing new features in the works leveraging AI and intelligent workflows." Most real estate brokerages juggle disconnected tools that are never built to work together. Brokerages often work with software companies that are typically an amalgamation of 5-10 companies mashed together, all with different programming languages and almost always, very old. Marketing platforms and CRMs work independently, leaving transaction systems and back-office software out of the loop. As a result, agents waste time jumping between tabs, staff repeats manual tasks, and leadership is left guessing and frustrated, instead of making data-driven decisions. Back At You is built with this mission as a priority and as a result eliminates these inefficiencies by connecting the entire real estate journey in one platform. From lead generation and client engagement to transaction management and commission processing, it streamlines operations, reduces duplication, and allows professionals to focus on what they do best: serving clients and closing deals. This commitment to seamless service is reflected in the company’s impressive 98 percent client satisfaction rating and 4.7 out of 5 stars from Trust Pilot. Supercharging Real Estate Brokerage with Zero Complexity Most brokerages are first introduced to Back At You through its marketing platform called SocialBAY. Considered the ‘gold standard’ in real estate martech, SocialBAY is the creation and distribution hub that automates listings on social media, creates listing videos, creates lead capture pages, generates leads, schedules social media content including videos and guides, and manages all aspects of your digital foot print. It’s Design Studio produces custom, high-quality, brand-compliant materials, in a fraction of the time and effort compared to Canva. These features are uniquely integrated with the rest of the platform allowing marketing efforts to convert directly into leads and deals.